The Department of Management Technology opens four bachelor programs, Marketing, Tourism Administration, Logistics management, and
Business Administration, and trains application-oriented talents.
The Department of Management Technology has a group of academic leaders and backbones with profound academic attainments and rich
teaching experience. Among the over 30 faculty members，33% have senior titles，and 38% are of the type of dual certificates (teaching
and business). In order to strengthen disciplinary construction, the department has invited seven experts from enterprises to be
advisors for practical teaching. Therefore the faculty is a teaching group with relatively high academic level, and rescannable
Labs and training bases
The department has established eight technically advanced and functionally complete professional labs including a marketing and
management lab, a logistics storage lab, a simulated sand table, a lab of guest room and tourist catering, a wine bar training room, a
simulated tour guide training room, and an ERP lab.
The department is also cooperating with more than 20 renowned enterprises, including Xi'an Sheng Murray Asia Hotel（five-star）, Hua
Hotel Group, the Terra-Cotta Warrior Museum, China Travel Service Co. Ltd in Northwest China, Xi'an Beilin pharmaceutical Co. Ltd,
Digiwin Soft Co. Ltd, E-House (Chinese) Real Estate Company, and Hopefluent Real Estate Company，and has established off-campus
professional training bases, which guarantees smooth progress of students’ production internship and practical activities.
Construction of teaching and research is fruitful. During the past three years, the faculty undertook 16 research projects funded by
the university, eight research projects funded by the provincial foundation, eight research projects funded by enterprises, ten
teaching reform projects funded by the university, and collaborated with enterprises on more than 20 research and development projects.
The faculty acquired two patents, and published more than 200 research papers.
The department pays attention to political education, and continuously carries out a series of education concerning law and discipline
abiding, loving the country and loving the university, "ten nos" of civilized manners, citizen moral quality, conditions of the country
and the university, and Political and economic situation after the freshmen entering the university. Aiming at students' various
ideological problems，counselors would lose no time in communicating with students, and resolving conflicts.
Under the leadership of grassroots party organizations, the exemplary leading role of the party members gets full play; via
communication and education, students’ quality of morality has been further improved, and every year, many students, their classes and
dormitories won honorary titles for their good behaviors. Various contests of singing red songs, composing red poems, dancing, painting
and photography exhibitions, as well as Thanksgiving Parents activities are carried out, which forms campus cultural atmosphere with
rich Xijing characteristics.
Students’ achievements in contests
The department often invites experts and scholars giving academic and knowledge lectures, which provides students with frontier
scientific and technological knowledge. The department actively organizes students to participate in professional knowledge and
technical contests. In the recent years, students participated in many provincial and national disciplinary contests, including
national hotel skills competition, national tourist skills contest, national college student simulated business contest, Ding Jie Cup
national college student ERP technical contest, national college students tourism planning contest, and the various management
technical contests organized by the Department of Education of Shaanxi Province, and won several prizes.
Based on the characteristics of this program, the department begins the education of vocational career and employment situation as soon
as freshmen entering the university. Based on social needs, the department elaborately carries out employment guidance，and helps the
rate of students employment reach the highest, the average rate in recent years is above 93%. The regions in which students get hired
are mainly Beijing, Guangzhou, Xi’an, Shanghai and the Pearl River Delta，and enterprises in which students are hired are mainly Hua
Hotel Group, Pepsi-Cola, Vanke Real Estate, Sheraton hotel, Xi'an Beilin Pharmaceutical, Yu Xin Logistics, and Zhejiang C & U Group.
Adhering to the university motto of "Sincerity, Health, Erudition, and Capability"，taking the development strategy formulated by the
Nanyang Conference as the goal, with high sense of historical mission and sense of responsibility, the faculty and students forge ahead
toward the magnificent target of constructing first class management discipline at home, pioneer and innovate，and make new
contribution to training talents for modern socialist construction.
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Address: 1 Xijing Road, Chang'an District,Xi'an City, Shaanxi Province, China.