Recently, the result of German Red Hot Award for Design Concept has been announced. On the strength of their entry “Meitie”, Yang Jianwei, a young faculty member who specializes in product design from School of Design and Art of our university as well as his team members including Wang Yi, Zhang Jie, Peng Min and Zhu Zhaohua stood out from 5640 entries from 55 countries around the world and won the Germany Red Hot Award for Design Concept in 2018. Only 5% of entries in this contest were given such awards.
As one of the top awards for industrial design recognized internationally, Red Hot Award for Design Concept is one of the three big awards for design in the world. The other two are Germany iF Award and US IDEA Award.
“Meitie” designed by the team under the leadership of Yang Jianwei is an intelligent hardware product through which users can define sticker information by themselves. The intelligent sticker design is intended for catering to the individual requirements of the people who seek freshness and difference. By combining software and hardware, traditional sticker products with adhesive tape are transformed into new products that are individualized, emotional and interesting so as to fit in with the market demand of the people in the new era.